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	date=""  => The date on which it was created (Month then Year)
	info=""  => The text description that will appear on the left hand side of the image
	largePic="true"  => Large image available, must be in mirrored "_large" folder
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<portfolio>
	<categories>
		<cat id="0" name="About Us"></cat>
		<cat id="1" name="News"></cat>
		<cat id="2" name="Work"></cat>
		<cat id="3" name="Links"></cat>
	
			
	</categories>
	<!-- ABOUT US -->
	
<item cat="0" title="Per's Page" date="the copy director" pic1="aboutus/per.jpg" info=""></item>

<item cat="0"  title="Matt's Page" date="the art writer" link="http://www.happy-thought.co.uk" linkCaption="View Matt's Blog" pic1="aboutus/matt.jpg"></item>
	

	<!-- NEWS -->

<item cat="1"  title="MC Saatchi invaded" date="And the award goes to" pic1="news/fink.jpg" pic2="news/award.jpg" info="Although ultimately pointless, it was a fun test of nerve for a pair of timid students to try and break into the office of the creative director at MC Saatchis pretending to be members of the press giving out awards. Mr Fink has been a great supporter of students in his time and we appreciate all he has done, so even if the award was a sneeky way to get a book crit he definately deserves it anyway."></item>
	
<item cat="1"  title="Square Card Created" date="Care to make a withdrawl" pic1="news/squarecard/1.jpg" pic2="news/squarecard/2.jpg" pic3="news/squarecard/3.jpg" info="When you graduate you need to get noticed. We decided a good way to do this would be to turn our teamship into a mini-brand and market ourselves that way. Thus the squarebrains was born. We pitch ourselves as a bank of really good ideas that any creative director could make a withdrawl from. To help this idea along we created business cards in the style of credit cards and added them to bank statement 'about us' letters and mailed them to lots of agencies. We'll see what happens..." link="http://www.squarebrains.com/_i/news/squarecard/squarecard.pdf" linkCaption="View the card in Detail"></item>
	
<item cat="1"  title="Job @ AKQA" featured="1" date="Employmenterization feels good" pic1="news/employed.jpg" info="After a 3 month placement at our agency of choice, AKQA, we have been offered a full time contract with them which we have accepted. We are officially advertising creatives. Go us. Pictured is AKQA Creative Director Daniel Bonner, who took it upon himself to present us with our contracts." link="http://akqa.co.uk/" linkCaption="Visit AKQA's website"></item>
	
<item cat="1"  title="Trident Awards" date="April 2007" pic1="news/campaignaward.jpg" pic2="news/tridentcreativeshowcase.jpg" info="Trident Gum's brand site won best website in the FMCG catagory in Campaign magazine's digital awards as well as taking silver in the IABs April creative showcase. Not a bad stack of prizes for a brand site really."></item>
	
<item cat="1"  title="Office Ping Pong Saved" date="The last straw is considered, but not placed" pic1="news/pingpong.jpg" pic2="flashvid/news/pingpong.swf" info="In our London office sat a ping pong table in what we refered to as the game room (because it had a ping pong table in it). Without warning the room was turned into an office, leaving the table abandoned. We weren't going to let that table go without a fight, and staged a masked coup to see it reinstated, which it was... By the end of the day. Terrorism works! Although we would have liked to make another vid about office archery."></item>
	
<item cat="1"  title="Rock Band Night" date="For those about to (sort of) rock!" pic1="news/rockband/1.jpg" pic2="news/rockband/2.jpg" pic3="news/rockband/3.jpg" pic4="news/rockband/4.jpg" pic5="news/rockband/5.jpg" info="In celebration of the new Rock Band game launching in the UK, AKQA held a Rock Band night. We put a band together called 'phuc Q' and rocked the spot thanks to plastic firearms, pyrotechnics, body paint, fake tattoos and custom wireness guitars. "></item>

<item cat="1"  title="A Few More Awards" date="Tipping Pot and Trident Factory Well Recieved" pic1="news/midsummerawards.jpg" info="The Tipping Pot and Trident's (now totally butchered) Brand Site won silver and gold respectively at the Creativity Awards. Tipping Pot also took gold at the The Midsummer Awards for Best Viral. Pictured is Matt Squarebrain, Cheryl the client, Colin the CD and Richard the Account Overlord." featured="1" link="http://www.midsummer.net" linkCaption="View the Midsummer Awards"></item>

<item cat="1"  title="Peperami in NMA" date="From New Media Age" pic1="news/pepnma.jpg" info=""></item>
	
	<!-- WORK -->
	
<item cat="2"  title="Trident Gum" date="The Trident Gum Factory Tour" pic1="squarework/trident/trident.jpg" pic2="flashvid/trident/tridenttrailer.swf" info="The Trident Gum Factory Tour guides viewers around their factory and gives an amazing insight into the gum making process. Additional content features a stupid quiz for users to test the power of their mastication lobe and also charts the (totally made up) history of gum. Click the addtional image box for a promotional trailer that accompanied the site launch." link="http://www.tridentgum.co.uk/en/Trident2008/about/movies.htm" linkCaption="Take The Factory Tour"></item>
	
<item cat="2"  title="Pot Noodle" date="The Pot Noodle Network" pic1="squarework/potnoodle/pnn/pnnsite.jpg" pic2="flashvid/potnoodle/pnn/overview.swf" pic3="flashvid/potnoodle/pnn/film1.swf" pic4="flashvid/potnoodle/pnn/film2.swf" pic5="flashvid/potnoodle/pnn/film3.swf" pic6="flashvid/potnoodle/pnn/film4.swf" info="A user-generated-content bit of work for Pot Noodle, getting fans of the brand to send in film clips of them completing a series of challenges set by the manic Keith Harding, the Pot Noodle Network's insane presenter. All hosted via a YouTube Channel. Click the additional image boxes to view an overview of the PNN and the challenge films." link="http://www.youtube.com/potnoodlenetwork" linkCaption="Watch the PNN Broadcasts"></item>
	
<item cat="2"  title="PG Tips" date="Monkey's Myspace Page" pic1="squarework/pgtips/monkeymyspace/myspace1.jpg" pic2="squarework/pgtips/monkeymyspace/myspace2.jpg" pic3="squarework/pgtips/monkeymyspace/myspace3.jpg" pic4="squarework/pgtips/monkeymyspace/myspace4.jpg" info="In concert with Mother London's ATL campaign, we refreshed Monkey's MySpace page to make him out as a big time actor. With almost 10,000 friends, Monkey regails his audience with tales of his hip-hop workout laserdisk, his Hawaiian fusion cooking show and his motion capture work for Peter Jackson's Kong." link="http://www.myspace.com/monkeyfanclub" linkCaption="Make Monkey a Friend"></item>

<item cat="2"  title="Fiat" date="Eco Drive Application" pic1="squarework/fiat/ecodrive/fiat1.jpg"  pic2="squarework/fiat/ecodrive/fiat2.jpg" pic3="squarework/fiat/ecodrive/fiat3.jpg" pic4="squarework/fiat/ecodrive/fiat4.jpg" pic5="squarework/fiat/ecodrive/fiat5.jpg" pic6="squarework/fiat/ecodrive/fiat6.jpg" info="EcoDrive is an application developed by Fiat and AKQA together. We were responsible for some of the user interface ideas, including the EcoTips section which tells the user how to save money and fuel when driving and the EcoVille user city which illustrates how much co2 the EcoDrive community has saved. Click the image for the site." link="http://www.fiat.co.uk/ecodrive/" linkCaption="Visit EcoDrive"></item>

<item cat="2"  title="Peperami" date="The Peperami Meat Retreat" pic1="squarework/peperami/meatretreat/1.jpg" pic2="squarework/peperami/meatretreat/2.jpg" pic3="squarework/peperami/meatretreat/3.jpg" pic4="squarework/peperami/meatretreat/4.jpg" pic5="squarework/peperami/meatretreat/5.jpg" info="A homage to all things meaty, the asylum gives a rich brand experience that houses the Peperami TV ads, product information and playful mobile content to download, all done in charming old school 3D stylings" link="http://www.peperami.co.uk/" linkCaption="Visit The Meat Retreat"></item>

<item cat="2"  title="Xbox360" date="New Brand Site Front End" pic1="squarework/xbox/brand/band.jpg" pic2="squarework/xbox/brand/family.jpg" pic3="squarework/xbox/brand/heroic.jpg" pic4="squarework/xbox/brand/movie.jpg" pic5="squarework/xbox/brand/party.jpg" pic6="squarework/xbox/brand/sport.jpg" info="Xbox are currently shifting their marketing from hardcore gamers to an entertainment and media powerhouse for all the family. The concept, developed with McCann Erricson, showcases the reactions of different people experiencing their personal Xbox moment. The new site explores the different types of moment Xbox could give a user through full screen HD video illustrating different emotions as the user cycles through the type of moment they are looking for. Relevant clickthroughs stream in as the user browses." link="http://www.xbox.com/en-gb/default.htm" linkCaption="Visit Xbox.co.uk"></item>

	<!-- LNKS -->

<item cat="3"  title="Happy Thought" date="The Mostly Advertising, Mostly Digital Thoughts of Matt" pic1="links/happythought.jpg" info="Everyone has a blog nowadays, and now so do I. Wehay. This isn't so much a WebLog that wants to get traffic, or views or anything like that. It's not really an archive of cool stuff on the web either. It's mainly a resource for myself as a junior in creative-land , but if it's at all useful or entertaining to you then that's a happy co-incidence. This bLog is a collection of all the discoveries and observations I make during my time as a creative in 'adland'. These are my Happy Thoughts." link="http://happy-thought.blogspot.com/2007/10/hats-point.html" linkCaption="Visit The Blog"></item>

<item cat="3"  title="Hooger Brugge" date="Whistle While You Still Can" pic1="links/hooger1.jpg" info="A collection of some of the most creepy, weird, interesting, distressing, odd, novel, horrific and well produced flash animations you'll ever find on the web." link="http://nails.hoogerbrugge.com/" linkCaption="Experience The Weirdness"></item>

<item cat="3"  title="+1" date="We're Free, You're Easy" pic1="links/plus1.jpg" info="+1 is the sister magazine to the popular skateboard rag DOCUMENT. Set up as a style and culture companion for 15 to 35 year olds, the magazine is in its 8th month and is a guaranteed sell-out every edition. Per writes a food column in them too, and every back issue is free to read or download from the site." link="http://www.plus1mag.com/" linkCaption="Read The Ezine"></item>

<item cat="3"  title="SoulWire" date="" pic1="links/soulwire.jpg" info="Justin Soulwire is an artist with a digital soul, flitting from pencil to paint to actionscript without skipping a beat. Without his input and help this website would not have been possible. A rare talent, to view his online scrapbook is a lesson in awe." link="http://soulwire.co.uk/" linkCaption="Visit Soulwire"></item>

<item cat="3"  title="The Gurr" date="" pic1="links/thegurr.jpg" info="Good friend and fellow AKQA employee Neil Gurr is an image maker, website builder and convicted type-o-phile. His personal adn professional works are documented on his site. Go see." link="http://www.thegurr.com/illustration.html" linkCaption="Visit The Gurr"></item>

<item cat="3"  title="We Live In The Future" date="" pic1="links/wlitf.jpg" info="The Squarebrains tech blog. Anything new, cool, interactive, digital or digi-cultural is documented here." link="http://www.weliveinthefuture.co.uk/" linkCaption="View The Future"></item>
	
</portfolio>
